E-Commerce
Headless Shopify Storefront for a DTC Brand
A Next.js storefront on Shopify Hydrogen patterns — faster PDPs, cleaner merchandising, and marketing pages editors could ship without waiting on engineering.
Cover imagery illustrates the project category.
- Client
- Direct-to-consumer brand
- Timeline
- 6-week headless launch
- Our role
- Commerce engineering
- 41%
- Faster PDP LCP
- 6 wks
- Headless cutover
- Editor
- Campaign pages without eng
The challenge
Theme limits blocked the brand’s PDP storytelling. Page speed lagged paid traffic; editors waited on developers for every landing page.
Our approach
We moved the storefront to a headless Next.js front with Shopify as commerce backend — Storefront API for catalog and checkout, CMS for campaigns.
Core paths stayed checkout-safe under load tests before cutover.
What shipped
Concrete scope included in this engagement.
- 1 Headless catalog and PDP templates
- 2 Checkout via Shopify
- 3 CMS-driven landing pages
- 4 Performance budget and QA
- 5 Cutover and rollback plan
The result
PDP LCP improved about 41%. Marketing shipped campaign pages without engineering tickets.
Conversion held through Black Friday on the new stack.
Stack
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